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Corporate Social Responsibility (CSR)

The Company’s success and social welfare are interdependent. The Company has created shared values in a number of community development initiatives. Efforts to achieve this goal include partnerships and support in the following areas

 

Roads & bridges

The Company has constructed and continues to maintain over 3000 Kms of cane roads within the nucleus estate and outgrower areas spread within Migori, Kisii, Narok and Homa Bay Counties, 19 bridges and several culverts. This way, the Company reduces zonal distance to fields as well as improving road network and accessibility to the immediate community. The roads not only ease cane transportation but also improve mobility in the region. We acknowledge that roads are the instrumental arteries of any community. They spur up economic growth by connecting local farmers and businesses to larger markets, while granting residents vital access to healthcare, education, and emergency services. Reliable road networks also foster social inclusion and elevate overall living standards. The Company periodically respond to the sections of the roads which require emergency interventions especially during the heavy rains.

The Company has both short term and long term plans to continue investing in the requisite machinery to enable us sustain road maintenance services. In the 2025/2026 Financial Year, the Company has acquired a 30 ton tipper lorry that performs multiple tasks and will significantly improve road works. The Company has also acquired a new excavator, a new compacter, and refurbished several graders for the same purpose.

Health 

The Company supports ultra-modern SonySugar Medical Centre and a high end gym (both for staff and the public) through provision workforce, supplies and equipment. The facility also provides preventive health campaigns though information, education and screening.

Offering specialized services and general services, the Level 3B facility boasts of qualified health practitioners including an administrator, clinical officers, laboratory technicians, pharmacists, nurses, and a public health officer. The facility also has a number of subordinate staff who support all operations.

SonySugar Medical Centre provides outpatient services, maternity care, and comprehensive care clinics (TB, HIV, diabetes), in our modern and well-equipped lab, pharmacy, MCH and Comprehensive Care Clinic. We also offer ambulatory care, preventative medicine, and treatment tailored to local community needs without requiring extended overnight stays.

The facility is SHA accredited, and also used the civil servants’ SHA Comprehensive Cover.

Education 

The Company runs SonySugar Nursery, SonySugar Complex (primary) and SonySugar Complex Junior Secondary which offer quality education to both staff dependents, and the public. Our schools balance quality academics with holistic development. They create a safe, inclusive, and supportive environment where passionate teachers, visionary leadership, and active parental involvement synergize to nurture empowered, engaged and ethical learners.

Established in 1990, the massive storey block sandwiched by serene tree canopies, manicured flowers and lawn moored grass, has cemented a strong history of academic excellence and co-curricular activities including scouts, St John Ambulance, sports and drama and music, and a number of clubs and societies. Over the years, the schools have molded responsible, dependable and resourceful young people who progress to notable institutions of learning and eventually hold key positions in the county and abroad.

The Company’s dairy unit is located within the school to provide fresh milk for the learners’ tea, and is also a significant learning resource for the CBE practical based teaching. The learners also utilize the factory for practical learning. The schools are surrounded by adequate social amenities such as eateries and canteens, medical center, children’s park, playgrounds, stadium, gym, and an ambient SonySugar Guest House ground which improve the overall quality of life, promote social interaction, and enhance the learners’ general well-being. These foundational resources make our schools a functional and desirable institutions of learning

 

Environmental Conservation 

The Company runs an ultra-modern tree nursery to provide seedlings of trees, fruits, flowers and ornamental plants to employees, farmers and members of the public at subsidized rates. The Company partners with other stakeholders (financial institutions, educational institutions, NGOs and CBOs, faith-based organizations, activists and philanthropists) to undertake environmental conservation activities. Tree planting, tree growing, community clean-ups and zero waste campaigns remain our traditional commitments.

The Company’s 2,500 hectares nucleus estate is populated with opulent and luxuriant sugarcane and 10% forest cover as a policy, to act as natural carbon sinks to mitigate the effects of climate change. World Environment Day commemorated annually, sits prominently on our corporate events calendar, to signify our entrenched and inculcated culture of environmental conservation.

 

Community Empowerment 

The Company strives to align the business practices with societal values. SonySugar 2025 Company Ltd doesn’t just focus on being a profit-driven entity but also becoming a responsible community stakeholder. The Company drives long-term success by boosting brand reputation, fostering customer loyalty, attracting top talent, and mitigating risks through a number of interventions such as:-

  • Standby ambulances for referral cases
  • Standby fire engine for emergency responses
  • SonySugar Green Stadium for talent nurturing and leisure activities
  • Serene environment for social events
  • Infrastructural improvement of Awendo town
  • Training Centre for meetings and capacity building
  • Industrial attachment destination to students
  • Educational trip destination for learners and tourists
  • Accommodation facility at the SonySugar Guest House
  • Modern gym facility at subsidized rates
  • Support to the youth organizations engaged in behavioral change campaigns. 
  • One-off donations to organizations and institutions
  • Free seedlings to staff and farmers