SonySugar 2025 Scoops Prestigious Awards at the ASK Kisumu Show

South Nyanza Sugar Company 2025 Limited successfully participated in the concluded 2026 ASK Kisumu National Show, showcasing products and services aligned to climate-smart agriculture, under the show’s theme: “Promoting Climate-Smart Agriculture and Trade Initiatives for Sustainable Economic Growth.” The exhibitions took place from July 22nd to 26th, 2026. This is the first time the Company has participated in the annual trade exhibitions since it was placed under the management of Busia Sugar Industry in April 2025, pursuant to a lease agreement with the Government of Kenya.

Trophies and Certificates awarded by ASK Kisumu

SonySugar 2025 entered six competition categories to battle it out with other notable corporates, institutions and agencies in the country. The Company won and was awarded certificates and trophies as follows:

• The Best Local Manufacturer Stand (consumable)—Position 1
• The Best Sugar Industry Stand—Position 1
• The Most Striking Display (demonstration of locally manufactured products)—Position 1
• Best Agro-processing Stand—Position 2
• Best Large Trade Stand (Industrial and Commercial)—Position 3, and
• The Stand that Best Interprets the Show Theme—Position 3

The coveted trophies were received on behalf of the Company by the Managing Director, Jane Pamela Odhiambo, from the Deputy Governor of Kisumu County, Dr Mathews Owili, who was the chief guest on Friday 24th July, 2026. The ceremony was conducted at the Jomo Kenyatta International Stadium located within the ASK Mamboleo showground in Kisumu.

During the five-day exhibition, SonySugar 2025 showcased a range of products and services, including white and brown sugar and their packaging, molasses, bagasse, and products manufactured from factory waste. A key highlight was the Company’s partnership with Bello Mushrooms based in Kajiado County, which uses bagasse to grow edible mushrooms. According to Bello Mushrooms CEO Vera Mburugu, the mushrooms are further treated to value addition and packaged to prolong their shelf life, processed into mushroom crisps and mushroom flour for porridge and soup. This circular economy initiative, she says, ensures food security and creates jobs for the youths engaged along the value chain.

The exhibition attracted thousands of people, including traders, investors, researchers, academicians, learners, leaders and administrators. Among the notable dignitaries who visited SonySugar 2025 stand were the Nyanza Regional Coordinator Onesmus Musyoki Kyatha, Kisumu County Commissioner Ramadhan Mwabudzo, the KESRETI CEO Dr Chrisphine Omondi, and entrepreneur George Ruto. Our #SimplyTheSweetest sugar retailed at a promotional price, to the delight of our Kisumu customers.